This May Bank Holiday weekend sees the return of the Tour of Ulster under new sponsorship from Victus Renewable Energy.
The 2018 event will welcome some of Ireland's finest cyclists to Banbridge to relive their 'fight for pink', with the race leader being awarded with the coveted jersey of that hue.
Neil O'Brien, chairman of Victus Renewable Energy, said he is thrilled to be involved with the Victus Tour of Ulster.
"We are delighted to take this opportunity to show our commitment to the people of Northern Ireland and to begin a long-term relationship with Ireland's most famous cycling race," he said.
Event Organiser Garry Nugent, meanwhile, expressed his pleasure at welcoming a new title sponsor on board.
"It is great to secure sponsorship from such a committed company," he explained.
"I am also delighted to base the Victus Tour of Ulster in the town of Banbridge for this year's event.
"Banbridge and the surrounding area has a rich history in cycling and has produced numerous cyclists of the highest quality over the years.
"This year's course is extremely difficult and will challenge any fitting winner.
"I have both trained and raced on a lot of the roads used in this year's race and know first hand how tough and deceiving they can be."
For full race details, check out www.tourofulster.com