Collagin. Now why didn't you and I think of that? It's a product which brings together two of the most popular trends of the day - quirky gin and non-surgical cosmetic procedure. Collagin - the clue is in the name - is an alcoholic drink infused with collagen which is supposedly a big wrinkle deterrent.
A few half 'uns and who cares anyway? It's a genius idea which is, not surprisingly, now earning its makers a tidy fortune.
But wherever did they get the idea from?
Could it have been that old line from the greetings cards... 'Vodka - cheaper than Botox and relaxes more muscles'?