It is so important - but often overlooked - to determine your face shape when creating your make-up look.
Here's how to do it: put on a headband to take your hair away from your face. Look in the mirror at your hairline and chin line.
You can even draw a few dots with eyeliner around the periphery of your face to help you see the shape.
If you were to connect the dots, would you create a square, oval, heart or circle?
What I am going to do now is break down each face shape and explain the best make-up techniques and products to help you maximise it.
The main attributes of this face shape are a wider forehead and a narrow chin. To draw focus away from a more prominent chin and cheekbone, opt for soft colours on the skin. This will allow the skin to appear softer and less prominent.
You can achieve this by using pastel blushers such as Bourjois Little Round Pot Blusher in shade Fraicheur de Rose from Boots (£6.49). The baked blush formula is easy to apply and blends impeccably for a healthy glow. One stroke of the brush reveals the irresistible aroma of the rose-scented powder.
If you are a colour lover and want to add colour and vibrancy into your make-up, then add the drama by focusing on your lips. For summer try orange/red tones as these add drama but are also very complimentary to almost all skin types.
For this, try Lime Crime Velvetine in shade Suedeberry from Make-up Pro Store (£14.95). This is a matte-based product which will give you all-time wear with super-strong pigment. This is the perfect matte coral.
The main characteristics of a round face shape are that the forehead and lower face are the same width and the face also has prominent cheeks.
The perfect concept for this face shape is definitely contouring. Using a matte bronzing powder slightly under the cheekbone will lift and draw attention to the cheekbones and will add structure and definition for you. I have quite a few hero matte bronzer powders. First up is the Make-up Studio Compact Earth Powder in shade M3 (£27.50) or, alternatively, I also love using the Benefit Hoola Bronzer (£25.50) as this is also a matte bronzer which adds definition really easily.
If you have a square face shape then you will have an angular hairline and angular jawline.
In a similar fashion to the technique for heart-shaped faces, I would use softer colour on the cheeks and eyes, and this will allow the face to look soft and ethereal.
Try a rosy cream blush as this will not only add a soft wash of colour but creams will blend effortlessly on to the apples of the cheeks for that perfect summer look. Try e.l.f. Studio Contouring Blush and Bronzing Cream (£7.50).
Because oval face shapes are generally broader at the cheeks and narrower at the forehead and chin, they're greater in length than width, which is where contouring comes in.
The best thing about having an oval face shape is that you're able to focus on highlighting certain areas that you want to draw attention to.
For example, above the upper cheekbone use a powder highlighter such as PS Pure Glow Highlighter from Primark (£2.50).
5 tips for your fabulous face shape
1. When adding product on to the skin, apply lightly. Remember, less is more.
2. Be careful when contouring to avoid bringing your product too low or too high. Product placement is key when defining your face shape.
3. Ensure you do not have any harsh lines or blends of colour. This will show up, especially in photos. So, make sure that everything is perfectly blended.
4. Love your face. Add to - but never hide - your face shape.
5. Style your hair around your face shape and discuss this with your hairdresser.