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New Northern Ireland tourism campaign targeting winter travellers

By Ryan McAleer ·

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Drummers take to the streets of Belfast for the annual Culture Night. File image. (Niall Carson/PA)

Tourism Ireland has launched a new promotional campaign to encourage holidaymakers to visit Northern Ireland during the autumn and winter months.

The agency said the September to December period was worth 30% of the province's annual overseas tourism business.

The campaign will include TV presenter Angela Scanlon fronting a new online video, filmed on location in Fermanagh, Londonderry and along the Causeway Coastal Route. It is part of a promotion with The Daily Telegraph newspaper in Britain to promote driving holidays here.

Tourism Ireland's autumn campaign will also highlight a series of festivals and events taking place here over the coming months, including the Belfast International Arts Festival, Londonderry Halloween, Culture Night and Cinemagic Belfast.

It will incorporate a major focus on city breaks, as well as on attracting visitors to more rural areas.

Niall Gibbons, chief executive of Tourism Ireland, which works to attract overseas visitors, said: "Our autumn campaign aims to take advantage of late booking trends, because there is still plenty of business to play for.

"Many people are opting for shorter holiday breaks, and autumn is a really good opportunity, with many world-class festivals and events happening here."

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Drummers take to the streets of Belfast for the annual Culture Night. File image. (Niall Carson/PA)