Food giant Quorn is pumping a further £7m into a new product development centre in a move that will create hundreds of jobs at its North Yorkshire site following a 12% jump in half-year sales.
The company said it logged £112m in like-for-like sales in the first six months of the year, up from around £100m during the same period in 2017.
It has now announced a further £7m investment in its new Global Innovation Centre, which will break ground this summer and be based at its headquarters in Stokesley.
The site will help bolster its capabilities in fermenting non-meat proteins - which are core to its products - and aid in product development.
The product is endorsed by athletes Adam Peaty and Kate Richardson-Walsh.
Quorn said it will help create "hundreds of jobs" in the region over the next five years. Quorn has been capitalising on a growing appetite for meat-free products amid the growing popularity of vegan, vegetarian and so-called flexitarian diets, with the sector growing between 10%-20% year on year.
Chief executive Kevin Brennan said: "We hope to demonstrate that there are great British businesses in the north that can win on a global stage.
"We are already seeing amazing growth internationally: Australian sales are up 50% and US sales are up 23%.
"In the US supermarket giant Kroger, we now have the fastest selling product in the category. With continued investment we believe we can continue this level of performance."
Mr Brennan says the company is on track to become a "billion dollar business" by 2027.